#2 Understanding White Hat, Grey Hat and Black Hat SEO

In this episode, I'm taking a look at some of the techniques people use to get their websites to rank in the search engines.  Some of them are good, some are risky and some are downright dangerous.

I'll start off by giving you a foundation in SEO terminology as I discuss the following:

  • Organic SEO
  • Local SEO
  • On-Page Techniques
  • Off-Page Techniques
  • Technical Techniques

Then I'll discuss how each of these concepts can have good (white hat), bad (black hat) or risk/reward (grey hat) versions. I'll give examples from each.

And finally, I'll help you understand the best criteria for finding a quality SEO company, if you feel you need help.

I hope this episode is extremely helpful in increasing your knowledge of the strengths and pitfalls of SEO and that it helps you make decisions that increase your rankings and success.

Thanks for listening!

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